The words that you use in your Google ads are much more important than you realize. The majority of people are seeking to get their problems solved. They also want to know all the features, as well as the price. The biggest challenge for you as an advertiser is your limited space. In Google ads, the headline is only 25 characters, and the body is only 35 characters. Therefore, your goal has to be a clear, simple and relevant ad.
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The headline needs to contain the exact keywords on which you are bidding. Lots of people make a big mistake by writing a headline that may push the product title or brand name, but you should know that most of the time people who seek solutions are always seeking information first and not a product review. Therefore, your Google ads have to be relevant to what people really want. And if your potential customers feel that the ad is truly relevant, then they will click your ads, and your CTR will increase.
After the headline, you still have two lines with which to sell your potential customer. The best question to ask is what would you be searching for if had a problem? The answer is that you would want to know about the features of a product and whether it can fill your needs. So the second line in your ad should be about the benefits your product is offering.
The last line in your ad should emphasize your unique offer. And you should have a unique offer or something that makes you stand out a little. Just keep everything simple, and do not include any call to action phrase here.
In conclusion, a good ad needs to be clear, straightforward, interesting, customer-centered, and most importantly, relevant. Selling on the internet is just like selling in person. People will see that you are doing real business, and they will click and buy. And this is how to make money with google ads.
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