You’d better think again if you think the text on your website isn’t important! The MOST important part of you website is website copy. Your website won’t have much success if you have lousy copy. If your graphics look awesome and your products are in mint condition; your site could still fail. That’s not very good information to somebody who is trying to get people to buy their goods by using their website. If the visitors won’t hang about on your site to discover why they ought to buy from you how are you going to create even a few sales?
You need to get the customers’ attention when they first come to your site or they could be gone forever. You NEED to get their attention. Once you’ve got them there, you want to keep them interested so they’ll stay.
Potential buyers are constantly and carefully looking for information about a certain topic. They will rapidly browse your material and observe your site, to see if it has the information they came looking for. You must grab their attention quickly before they leave your site, and you lose a sale.
If your site has horribly written copy it’s doomed to fail. Those that do fail usually use the following mistakes: boring text, provide information not related to their website topic, fancy or small style fonts, and or contain several spelling errors. These may give you an idea of how bad copy can hurt your business, since there are a lot more mistakes you could make concerning your copy. As an aside, XSitePro is a website builder that can help you avoid many of the pitfalls experienced when building a website.
Try to image what your customer is thinking. What copy would you want to see on the site, if you were looking to buy the same products that you currently plan to offer? Would you want to read material that has nothing to do with what you searched for or something that grabs your attention?
You will probably want something that catches your attention. You can complete this by… You must know who your target audience is. What don’t they like? Know your customers. Next give them information they understand and enjoy reading.
As an example your target market is moms with young kids. They’re more than likely too busy to read a lot of text. They most likely will skim through information and pick out pieces of text that seem to relate to them. So would you want your copy aimed at scientists? I doubt it! If you use a bunch of big words they don’t understand they will just end up leaving your site.
If you use easy to understand words they will want to read more. The text on your site is very important. It gets the visitors attensionand keeps them there. By using poor copy you are losing customers and potential sales. Bottom line, give the customer what they want.
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